For years, “corporate wellness” meant reimbursed gym memberships or the inclusion of an on-site gym facility. However, in today’s modern, tech-driven world, business leaders see that this approach is no longer enough. The opportunities to impact employee health are immense and within reach, but they require some planning and the right partnerships.
At their core, successful wellness programs learn how to tap into each user’s unique needs and preferences. The most innovative solutions leverage advanced technologies and data-driven insights to push the envelope of what’s possible surrounding whole-person health.
We are a proud leader in this space, and our holistic ActiveFit+ platform is flexible, versatile, and powered by data. This solution allows organizations to incentivize their programs — and see eye-opening results.
Here is what’s possible when you partner with us.
Health Data Analytics Are Changing the Wellness Game
Artificial intelligence (AI) and data analytics have found their way into the healthcare industry, and for good reason. Providers can now leverage technology to help patients make better decisions and improve patient care. In a time when prevention is key, biomarker insights provide an additional level of confidence in the decision-making process.
Across the corporate realm, you can collect an immense amount of data based on location, demographics, and even health conditions. This data provides an inside look into what’s happening within your organization — and how you can potentially intervene to ensure a healthier, more productive workforce.
For example, you may notice that among your male population over age 40, there is a high prevalence of high cholesterol or pre-diabetes. After crunching the numbers, you anticipate it will cost you $100,000+. You could personalize the offerings to these individuals, providing meaningful incentives for them to take action. Diet, exercise, and stress management can help prevent and better manage both conditions, which is why a holistic approach benefits everyone, including the targeted population.
Then, there are the opportunities surrounding metrics the users track.
Personalizing Wellness Programs Using Health Data
Data represents the backbone of personalized experiences in the digital transformation era. For wellness programs, data is redefining and revolutionizing how individuals interact with wellness programs. By gaining access to customized insights and motivational messages, users can experience higher engagement rates and more influential experiences — ones that change behaviors.
After you launch a wellness program, your collected data improves outcomes by offering insights that resonate with users’ behaviors and personal preferences. This model breaks away from one-size-fits-all solutions, as they are often relatively ineffective and reduce the program’s overall ROI.
When leveraging data, you can:
- Offer tailored rewards that improve motivation, appeal, and participation.
- Enhance user engagement via precision marketing, sending campaigns based on their interests and goals.
- Send product recommendations or updates that align with individual preferences and lifestyles.
- Provide a more meaningful and user-friendly interface experience based on what the user interacts with in an app — like ActiveFit+.
- Improve programs and develop new features based on user choices and behaviors.
A Spotlight on Advanta’s Capabilities
Advanta Health is an integrated technology platform that understands the value of strategic partnerships. Each partnership adds another layer of personalization to the user experience. One example is movr, a leading movement company offering users customized health assessments and exercise recommendations.
“Personalized, evidence-based movement recommendations meet health incentivization, all with the goal to help people experience better health outcomes,” said Aaron De Jong, movr founder and CEO.
With Advanta, you can collect and validate last mile and direct member data using wearables, phone apps, and medical devices. Key features include the following:
- Data collection happens via any user-enabled app or wearable device, such as Apple Health, Google Fit, Fitbit, Polar, Garmin, and Withings. Integration is seamless and scalable.
- Users track heart rate, steps, calories, and biometrics using fitness apps and associated devices. These metrics can help individual users better understand their health while giving organizations the insight they need to provide personalized services and solutions.
- When leveraging a wearable, users track and explore their ECG activity, sleep patterns, pulse, heart rate, breathing, and other vitals.
- Companies that collect data using Bluetooth medical devices can offer detailed information when targeting specific metrics or members.
- Incentive activities generate data on progress, duration, location, and time stamps, which provide greater analytical insights.
- Companies can track incentive payments and reward history to adjust as needed.
But Is This Data Validated?
One concern is that data must be validated. A company can make all the claims in the world, but are those statements accurate?
Advanta recently received the sought-after Validation Institute Outcomes Validation. This third-party organization is dedicated to improving the cost and quality of health care. Advanta’s ActiveFit suite of services and solutions has proven to drive industry-leading member engagement within health and wellness.
Some of the key findings included in this certification were:
- Advanta has the highest ratio of active users to enrolled users. For 2022, 65% of all enrolled users completed at least one activity.
- Advanta has the highest number of interactions (181) per active user in the industry.
Al Lewis, Validation Institute senior advisor and Co-Founder, said, “Courtenay and the Advanta Health team are approaching activity and wellness incentivization the right way by building something that actually works for the general population and all types of employer groups. Most digital health technologies talk about what they can do, and it is great to see companies like Advanta going the extra mile to validate the important engagement outcomes they are driving.”
Take the Next Step To Maximize Your Wellness Program
One of the reasons Advanta has such high participation and engagement levels is based on the incentive, data-driven platform it has created. Personalization matters to users, and with Advanta’s leading platform, employees can access a plethora of data across their wellness journey.
For others interested in becoming more active or who want to address their mental health, customized incentives may be enough to nudge them in the right direction. Again, data plays a role in this decision, increasing accountability while motivating users to hit key milestones.
As an organization leader, you can also access detailed data analytics to view and monitor company-wide trends. Data is key when the goal is to drive meaningful change and improve your wellness program’s ROI. Over time, you’ll see this program evolve based on the preferences of your employees and your organization’s objectives. Investing in ongoing improvements will benefit everyone — but not if you don’t have access to the data you need to make more informed decisions.
Take Advanta for a Spin
Providing a comprehensive wellness solution is one thing — providing a data-driven, validated technology platform is another.
As Advanta invests further into its partnerships and evolving technology, the platform will remain a leader in the wellness space. It continues to help businesses improve productivity and engagement while contributing to the ongoing public health crisis. Users gain access to personalized wellness programs that target all aspects of health, and organizations can provide customized support for employees’ physical, mental, and emotional health needs.
Are you ready to take advantage of this one-stop-shop solution?
See why over 3,100 organizations trust Advanta to help their employees take control of their physical and mental health. Contact us today with any questions or request a demo to experience world-class content, technological tools, and strategic partnerships!