The relationship between employee wellbeing, productivity, and performance is clear — and over 90% of business leaders agree.  

Business leaders see higher engagement, improved morale, and lower turnover rates when they invest in wellness programs. This investment helps companies boost their ROIs and bottom lines. However, many organizations are still not maximizing the potential of wellness programs.  

Implementing a generalized program is one thing, but investing in a tailored, personalized solution and culture of wellness is another. The most effective wellness programs do not take a one-size-fits-all approach. Here is why and how you can get the most out of your corporate wellness initiatives.  

Not All Workplace Wellness Programs Are Created Equal  

Whether you are looking to invest in your first wellness program or increase the potential ROI of your current offerings, it is critical to remember that wellbeing programs must meet your organization’s and team members’ unique needs.  

You can throw money at a general wellness program, but the results will likely fall short of your expectations because successful health services and support are never a one-size-fits-all solution. How one person responds to a rigid exercise program may not be how someone else responds. The goal is to get as many employees as possible to engage in your wellness program so that there is a domino effect. Healthy, happy employees perform better. 

This connection has been reported repeatedly, study after study.  

The key is to find a program and partner that helps you leverage those benefits. For your team members to actively participate and maintain motivation, they need access to wellness solutions that speak to them as individuals. They should be able to set their own goals and track their progress. This model can be even more powerful when you weave in incentives and rewards, as this strategy helps reinforce positive behaviors.  

Bottom line: The most successful wellness solutions are flexible and versatile. They must be tailored and personalized on organizational and individual levels.  

For Maximum Impact, Prioritize a Tailored Solution 

Corporate wellness programs are not anything new, but tailored, personalized solutions are.  

For years, employees were presented with workplace wellness programs that lacked flexibility or personalization. This old-school approach often resulted in low participation rates and wasted company dollars. When fewer employees are engaged in your wellness programs, you will not achieve the ROI you seek.  

The first step is understanding what your team would benefit from most. For example, have you assessed your employees’ needs and how that relates to your organizational goals? Talk to your team members, and if they are willing to share, ask them what they want from a wellness program. You will find a spectrum of requests spanning physical, mental, and emotional health needs.

When you understand your team and what your company plans to achieve, you can build a customized program that helps you maximize the ROI of your wellness-related budget. Talk to your team so they know you care. Some may require more mental health support, while others need a nudge to become more physically active. Be there for them while aligning the program with your company’s missions, values, and objectives. That process is a winning recipe for success.  

Your Offerings Should Be Flexible and Personalized 

While this may seem overwhelming, a holistic, tailored program that provides users with plenty of variety and choice is a simple and effective way to ensure optimal company-wide wellness. One employee may want to learn more about yoga and mindfulness, whereas another may want to expand on their current cardio workout routine. To cater to these diverse needs and preferences, invest in a partnership that understands the importance of flexibility, variety, and individualized support.  

You can also use incentives and rewards to encourage participation. Provide several options to earn credits and rewards so employees can hit varying milestones based on their goals. For example, someone may want to clock 10,000 steps each day while someone else may want to go the gym — offer incentives for both, cash or otherwise. Show your team that hard work pays off, literally.  

What Does a Tailored Program Look Like? 

Think about the general population. Everyone is unique, and that concept applies to individual well-being. One employee may never exercise, whereas another runs every morning and understands the value of nutrition. These two people are on opposite sides of the spectrum, and if given the exact same program to follow, no one will truly benefit. 

Instead, they need access to a program that provides options focusing on whole-person wellbeing. Employees should be able to participate in exercise programs that meet them where they are in their fitness journey. They should also have access to nutritional, mental, financial, and emotional support based on what makes the most sense for them.  

Sounds complicated, right? 

Well, not when you invest in a one-stop-shop for wellness. Implementation and scalability are a breeze with Advanta Health. This incentive-based technology platform has done all the heavy lifting, providing access to strategic partnerships, a vast library of fitness classes, and nutritional resources — plus mental, financial, and emotional health support. Each user’s progress is tracked, monitored and rewarded, allowing for greater personalization.  

The Best Programs Evolve Based on Data-Driven Insights 

One of the core reasons Advanta helps organizations to see tangible results is because of ever-evolving technology and data collection. 

Wearable technology and smartphones have changed what wellness programs can achieve — especially when your goal is to offer a tailored, individualized solution. Each user gets taken on their own wellness journey that is unique to them, yet all data is collected company-wide, helping you see patterns. This feature allows you to continuously improve your offerings based on what makes the most sense for your team and organization.  

In 2022, over 6.7 million activities and 101 billion steps were logged by users within the Advanta ecosystem. This data provides insight while motivating each person. It also helps connect everyone to ensure more optimal results.  

The organizations currently partnered with Advanta are helping their teams stay focused, engaged, and productive — both at work and home. Again, this holistic approach resonates through all aspects of your employees’ lives, and that will be displayed in their job performance and willingness to contribute.  

Build a Healthier Workforce with Advanta 

If you are ready to implement a wellness program with benefits, Advanta Health is it. Trusted by over 3,100 organizations just like yours, Advanta allows you to boost, track, and reward your team through incentives and a culture that believes in a healthier life and a more productive workplace.  

If you have any questions, contact the Advanta team and get your demo today.